Becoming a photographer was not something I thought about until later on in my A-levels. The feeling of accomplishment when having taken a good image is what I strive off of and motivates me to create more work. The idea of being a freelance photographer interests me because nothing is ever the same. Whether you are working on your own personal project or collaborating with someone or a company means not every day you will be in the same place photographing the same thing.
With the knowledge I have gained throughout university about marketing yourself well and getting your name out there will be helpful in starting up my own photographic business. Having already set up a website with the help of tutors and peers, I am already one step ahead of creating my brand and getting myself known. Making sure my website is clear and easy to use for potential clients is important. How I am portrayed online is just as important as how I show myself in person. Also, having social media platforms such as Instagram to show my work is vital. With the growth of Instagram with over 1 billion users, it is important to show yourself well on these types of platforms also. These are the main marketing strategies to gain clients.
Flexibility is a positive that comes with being a freelance photographer. Being your own boss is a great way to be able to control how much work you do and how much time off you take. You are never pressured into having time off if you need or want it. The hours you work are also flexible, so you are not set to a certain number of hours a week. Cost of living is also considered and how much you charge clients. You can charge as much as you want, as long as you have expenses covered which can work in your favour a lot of the time. You have to ensure that your day rate does cover the cost of all your expenses and leaves you with a bit of spending money afterwards.
However, starting up your own business does come with its challenges. These being that it will take a long time for your name to get out into the industry. Many start up photographers have a job on the side bringing in their main source of income until they are able to bank on their income from photography jobs. The photographic industry is very competitive, and this is why you have to make your mark and stand out when marketing yourself. Attending social events is a great way to build your network which will help you gain clientele. This can be through exhibitions of others or of your own.